You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
• Performance Planner leverages machine learning for forecasting.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.

The Right Answer: Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week.