Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
- A significant percentage of app users churn after three months.
- Some users download apps and then forget about them.
- Apps can be accidentally uninstalled during operating system updates.
- Those who haven’t yet downloaded an app might need extra incentive.
The Right answer: A significant percentage of app users churn after three months. Some users download apps and then forget about them.
