You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

• Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.
• Shopping ads can be served by Google Merchant Center only.
• Shopping ads can be served by one Comparison Shopping Service (CSS).
• Shopping ads can be served by Google My Business.

The Right answer: Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.