You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

  • Enhanced CPC
  • Maximize Clicks
  • Manual Max CPC
  • Target Return On Ad Spend (tROAS)

The Right answer: Target Return On Ad Spend (tROAS)

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