You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

• Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

The Right Answer: Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.