Which three best practices could you follow to expand your reach with broad match

Which three best practices could you follow to expand your reach with broad match

  • Maximize campaign reach by using broad match with manual bidding.
  • Add broad match keywords for exact match keywords across campaigns.
  • Use brand restrictions with broad match for branded campaigns.
  • Make use of responsive search ads and AI-powered creative.
  • Organize all ad groups to be in alignment with a common theme.

The Right Answer: Use brand restrictions with broad match for branded campaigns. Make use of responsive search ads and AI-powered creative. Organize all ad groups to be in alignment with a common theme.

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