Which of these companies would be ready to start a Google App campaign focused on in-app actions?
- An education company with a large app user base that’s assigned values to the specific actions that users take within the app.
- A fitness company with a large website user base that’s about to launch its new app.
- A travel company with a large app user base that hasn’t yet set values for the key actions that users take within the app.
- A finance company with a small app user base that wants to drive additional app installs.
The Right answer: An education company with a large app user base that’s assigned values to the specific actions that users take within the app.