What’s the purpose of products groups in a Shopping campaign?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
The Right answer: Product groups are used to specify which products from your feed you want to advertise in each campaign.