- Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
- The results of algorithms which identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
- Every type of recommendation is surfaced for every individual and manager account.
- When advertisers need to expand their business objectives, recommendations are surfaced.
The Right answer: Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
