The Affiliate marketing is being buzzed heavily by a word RSOC in the past few months. Those who are related with some sort of online marketing world must have come across this word or the term RSOC arbitrage. Though it’s a new word but its popularity is increasing day by day. Ironically there is scarcity of information available about this term in the online platforms.
We will provide the every possible usable and comprehensive information about RSOC arbitrage in this guide. Let’s take an overview of the RSOC arbitrage : Its meaning, its working, its importance, tracking and how to leverage it effectively
What is RSOC?
The full form of RSOC is ‘Related Search For Content’. This is a Google’s feature which enables the website owners to show relevant search terms to their visitors based on the type of content they are viewing. These search terms usually appears within the content page, after the introductory paragraph. It enhances the user experience by helping then to find additional information about the topic they are reading about.
This setup helps in attracting more traffic and also keeps also keeps visitors engaged for longer periods which expose them to more relevant ads seamlessly integrated with the content. RSOC represents a significant improvement in user experience compared to traditional parked domains for those who are familiar with running search arbitrage with AFD feeds. This mutual benefit for users and content creators establishes RSOC a hot topic in the industry.
How does RSOC arbitrage works?
You need to create a content-rich website and publish several articles to get started with RSOC arbitrage. This will lead to increase the chances of getting your website approved by an RSOC search feed provider. It can be Google or other monetizer. Once approved, you can integrate the feed offers on your page and drive traffic to your website through paid ads on platforms like Google Ads, Facebook/Meta Ads, TikTok Ads, Taboola and Outbrain, etc.
RSOC can involve anywhere from one to three-click flows, depending on the provider. Generally, a user will click on your ad from an advertising platform and land on your content page. They can click on a keyword from your relevant keyword block on your content page which usually leads them to a search result or monetization page.
Benefits of RSOC
The user experience with RSOC pages is significantly better than landing on the parked domains. Users gets engaged with the content before clicking on ads, which makes them more informed about the topic and, consequently, higher-quality leads. This setup allows Google to deliver higher-quality ads which matches the page’s content, typically resulting in higher revenue-per-click (RPC).
For the website owners, RSOC offers the potential to add more monetization options, such as affiliate links and AdSense, which were not possible with traditional search arbitrage. Additionally, content pages generally lead to fewer compliance issues and are suitable for a broader range of traffic sources. This overall improved experience for all parties suggests that Google will continue to develop and promote RSOC.
Top RSOC Search Feed Providers
Initially, the primary way to start with RSOC was through Google AdSense. However, since early 2024, many other search feed providers have begun offering RSOC solutions or are in the process of developing them. Major AFD search feed providers are also entering the RSOC space.
Some of the top RSOC feed providers include:
Each provider may have slightly different approaches but the core functionality remains consistent. Choosing between Google and other providers involves a trade-off: Google might offer higher revenue share but less control over tracking data.
Challenges with Tracking RSOC Campaigns
One of the main challenges for the early RSOC adopters is to track the performance accurately. Limited tracking capabilities hinder your ability to optimize campaigns effectively. Google, for instance, does not provide revenue insights on a click ID level, which makes it difficult to attribute revenue accurately. Additionally, RSOC providers often impose limits on the number of unique channel names which you can use daily, this further complicates the tracking.
Conclusion
We can say that RSOC is a relatively a new concept in the arbitrage space, that presents both challenges and opportunities. Its ability to enhance user experience suggests it is here to stay. As a nascent technology, RSOC offers lucrative opportunities for early adopters before the market becomes saturated. Embracing RSOC now can position you advantageously in this evolving landscape.
