- The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion
- The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion
- The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
- The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page
