What impact has machine learning made on the marketing industry?
- Advertisers can crunch more data at scale than ever, to drive better business outcomes.
- Advertisers are spending more time on campaign optimisation due to additional data that’s surfaced.
- Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
- Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
The Right answer: Advertisers can crunch more data at scale than ever, to drive better business outcomes.
Marketers have never had the capability to analyze this volume of data at scale to achieve business results. Machine learning is increasingly becoming an essential tool as consumer expectations rise for more personalized, relevant, and supportive experiences.
