- To understand the network performance of their website, revealing optimization opportunities.
- To judge the popularity of their website compared to others, helping them better understand their market share.
- To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
- To find how close their campaign is from being optimized for performance to its full potential.
The Right answer: To find how close their campaign is from being optimized for performance to its full potential.