How does data-driven attribution work?

How does data-driven attribution work?

  • It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
  • It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
  • It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
  • It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *