Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?

  • Set boundaries.
  • Evolve the strategy.
  • Provide a lot of good data.
  • Update campaign settings daily.
  • Adjust bids regularly.

The Right answer: 1. Set boundaries. 2. Evolve the strategy. 3. Provide a lot of good data.

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