Posted inGoogle Shopping ads Certification
What marketing objective does Performance Max for Retail use?
Online Sales Awareness Lead Generation Mobile App The Right answer: Online Sales
Posted inGoogle Shopping ads Certification
What are three ways Shopping adds help you reach your goals? Choose three.
Drive traffic and sales Build better consumer experiences Use data to fuel growth Secure leads and contacts Drive app downloads The Right answer: Build better consumer experiences, Use data to…
Posted inGoogle Shopping ads Certification
What’s an example of an online sales goal?
You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. You want to promote your product and drive consumers to…
Posted inGoogle Shopping ads Certification
You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However when users click on the ad and buy the product they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
Misrepresentation of self or product Prohibited practice Restricted content Return policy The Right answer: Misrepresentation of self or product
Posted inGoogle Shopping ads Certification
Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
Responsive Display Ads Gmail Ads Local Inventory Ads Product Shopping Ads The Right answer: Responsive Display Ads, Gmail Ads
Posted inGoogle Shopping ads Certification
You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes Create a campaign by…
Posted inGoogle Shopping ads Certification
What’s the purpose of attributes in the product feed?
Attributes are the data points that describe a product. Attributes are keywords that describe a product. Attributes are numerals only that describe a product. Attributes are text only that describe…
Posted inGoogle Shopping ads Certification
What’s an example of an omnichannel goal?
A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase. The store marketing team at a large pet company wants to…
Posted inGoogle Shopping ads Certification
Which category type does irresponsible data collection fall under in the Google Ads Policy?
Prohibited practice Prohibited content Restricted content Editorial standards The Right answer: Prohibited practice
Posted inGoogle Shopping ads Certification
You want to launch your first Shopping campaign but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
Shopping Ads use product attributes to show ads on relevant searches to increase conversion. Shopping Ads are a text-based-only format that's easy to set up using keywords and location as…