Google Ads – Measurement Certification

A marketer added a conversion tracking tag to a landing page on their company's website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions…

How should marketers evaluate their campaigns? Check whether the result of a specific objective exceeded or fell short of its goal. Check whether all the budget was used for the…

How does data-driven attribution work? It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. It leverages an account's historical data to credit…

Which of the following explains why the conversion date might be different between Google Ads and Google Analytics? Google Analytics can't attribute conversions to a date for an impressioin, whereas…

What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions? Broad match Negative match Exact match Phrase match

Besides attribution, what's another method used to analyze the return on investment (ROI) for media? Viewable CPM Marketing mix model Smart Bidding Conversion lift

Apart from conversion delay, what three additional factors influence conversion volume? Choose three. Changes to default browser Changes to discrepancy model Changes to attribution model Changes to ads Changes in…

Why might an advertiser use enhanced conversions for leads? To improve the measurement of online conversions To use third-party data to improve their offline lead measurement To track sales and…

In setting up the value of an online conversion action, what should you do? If the average value of a lead is $20, assign the value as $20. If the…

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate Use more general…