A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
App installs Purchase Pageview Lead
In terms of advertising what’s attribution?
Determining how much credit each step of a process should receive Determining how much cost each channel requires Determining the cost of each asset used in a marketing campaign Determining…
What does Google Analytics 4 refer to as interactions on a website or app?
Incident Goal Conversion Event
Which of the following describes the criteria for store visits conversion tracking?
Which of the following describes the criteria for store visits conversion tracking? Store visits conversion tracking is available in all countries and regions as long as it's not a sensitive…
How are incrementality experiments different from A/B experiments?
How are incrementality experiments different from A/B experiments? They determine the impact of ads on a consumer's decision to convert or not. They measure the relative effectiveness of different versions…
A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
A business owner wants to use Google Ads to advertise their website. They're considering using one of the available Smart Bidding strategies that Google offers. Which of the following is…
What report can help show the duration between a user’s first exposure and their subsequent conversion?
What report can help show the duration between a user's first exposure and their subsequent conversion? The navigation report The time lag report The seasonality report The change history report
How does experimentation contribute to a best-in-class measurement approach?
How does experimentation contribute to a best-in-class measurement approach? Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. Experiments are a way to validate…
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion Conversion value-per-click Cost-per-conversion Conversion rate Conversion value-per-cost
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: "restaurant tuscany," "restaurant florence,"…