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Google Ads Apps Assessment

Home - Google Ads Apps Assessment

Posted inGoogle Ads Apps Assessment

Information can Clara expect to see when using Bid Guidance?

An estimate of the number of installs or in-app actions that she can drive with her bidding strategy. An estimate of the total number of impressions that the app will…
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

When setting up a new Google App campaign which three settings must be made at the campaign level?

Budget, language, location Ad formats, budget, language Ad formats, language, location Ad formats, budget, location
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

It's when a user sees an ad for the app and doesn't click on it, but completes a conversion (download or action) on the app within 24 hours. It's when…
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

By delivering a relevant ad to the right user at the right time. By delivering ads to as many users as possible in one location. By delivering relevant ads to…
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

An eCommerce app received 500 installs resulting in $1000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

0.5 2 20 500
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)

Use the asset report to identify and add more top-performing assets. Include view-through-conversion reporting to understand the full value of the ads shown. Track users across individual sites and apps…
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

App downloads are growing year over year. While on mobile devices, users spend the majority of time in apps. Apps deliver better brand awareness than websites. Apps require minimal maintenance.
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

What are the three tracking solutions for Google App campaigns?

Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play. Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking. Google Analytics for Firebase, app attribution…
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

Where do users spend the most time when on mobile devices?

Apps Websites Apps and websites equally Phone calls
Posted by Thera Ajay September 7, 2024
Posted inGoogle Ads Apps Assessment

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

The system has flexibility to create individual ads that best move a user to install or take action in the app. The budget of the campaign is automatically increased with…
Posted by Thera Ajay September 7, 2024

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