Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
- Create helpful boundaries for the system to work within by setting a thoughtful bid and budget.
- Keep an eye on strategy and objectives, evolving them over time as needed.
- Provide the system with ample, meaningful data and the time to process it.
- Make adjustments to the campaign in reaction to hourly fluctuations in performance.
- Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
The Right answer: 1. Create helpful boundaries for the system to work within by setting a thoughtful bid and budget. 2. Keep an eye on strategy and objectives, evolving them over time as needed. 3. Provide the system with ample, meaningful data and the time to process it.
