An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

  • Use any Smart Bidding strategy to make bids across channels with AI.
  • Limit sharing audience data in order to allow AI to operate without human input.
  • Separate their Google Merchant Center account from their Google Ads account to avoid overlap.
  • Build strong creatives customized to their sneaker products or offers.

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