Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

  • Define a goal that he wants to achieve with an App campaign.
  • Conduct thorough research on apps belonging to similar businesses.
  • Create a library of assets that he might use during the ad creation process.
  • Gather feedback from people who are already using his app regularly.

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