After implementing Smart Bidding and broad match what are three campaign best practices you should follow?

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

  • Use cross-device reporting
  • Monitor Quality Score
  • Be mindful of negative keyword targeting.
  • Use responsive search ads
  • Use contextual signals

The Right answer: Be mindful of negative keyword targeting, Use responsive search ads, Use contextual signals

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