A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

  • Set the campaign’s daily budget slightly higher than originally planned.
  • Set the campaign’s daily budget as planned initially and then fluctuate it on a weekly basis.
  • Set the campaign’s daily budget initially less than planned and then double it right before the deadline.
  • Set the campaign’s daily budget as triple that originally planned.

The Right answer: Set the campaign’s daily budget slightly higher than originally planned.

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