A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?

Thera Ajay September 5, 2024No Comments

Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.
Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter.
Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.
Review industry reports to predict query demand for the coming year and what budget level will be required.

Last updated on September 24, 2024

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