A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?

Thera Ajay September 4, 2024No Comments

Use shared budgets and portfolio bid strategies to maximize campaign flexibility and allow AI to do its work.
Create a separate budget for campaign experiments and unforeseen market changes.
Adjust performance targets monthly or quarterly to optimize AI-driven solutions.
Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.

Last updated on September 24, 2024

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