AjayThera

App installs Purchase Pageview Lead

Determining how much credit each step of a process should receive Determining how much cost each channel requires Determining the cost of each asset used in a marketing campaign Determining…

Incident Goal Conversion Event

Which of the following describes the criteria for store visits conversion tracking? Store visits conversion tracking is available in all countries and regions as long as it's not a sensitive…

How are incrementality experiments different from A/B experiments? They determine the impact of ads on a consumer's decision to convert or not. They measure the relative effectiveness of different versions…

A business owner wants to use Google Ads to advertise their website. They're considering using one of the available Smart Bidding strategies that Google offers. Which of the following is…

What report can help show the duration between a user's first exposure and their subsequent conversion? The navigation report The time lag report The seasonality report The change history report

How does experimentation contribute to a best-in-class measurement approach? Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. Experiments are a way to validate…

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion Conversion value-per-click Cost-per-conversion Conversion rate Conversion value-per-cost

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: "restaurant tuscany," "restaurant florence,"…