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A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
September 11, 2024
In terms of advertising what’s attribution?
September 11, 2024
What does Google Analytics 4 refer to as interactions on a website or app?
September 11, 2024
Which of the following describes the criteria for store visits conversion tracking?
September 11, 2024
How are incrementality experiments different from A/B experiments?
September 11, 2024
A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
September 11, 2024
What report can help show the duration between a user’s first exposure and their subsequent conversion?
September 11, 2024
How does experimentation contribute to a best-in-class measurement approach?
September 11, 2024
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion
September 11, 2024
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
September 11, 2024
A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
September 11, 2024
How should marketers evaluate their campaigns?
September 11, 2024
How does data-driven attribution work?
September 11, 2024
Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
September 11, 2024
What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
September 11, 2024
Besides attribution, What’s another method used to analyze the return on investment (ROI) for media?
September 11, 2024
Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
September 11, 2024
Why might an advertiser use enhanced conversions for leads?
September 11, 2024
In setting up the value of an online conversion action, what should you do?
September 11, 2024
A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate
September 11, 2024
How can an advertiser set up enhanced conversions for web?
September 11, 2024
What’s the definition of a tag, as it pertains to digital advertising?
September 8, 2024
A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
September 7, 2024
How would a digital marketing consultant describe the Google tag to a new advertiser?
September 7, 2024
In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
September 7, 2024
Which of the following is the first step in setting up conversion tracking?
September 7, 2024
Information can Clara expect to see when using Bid Guidance?
September 7, 2024
Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
September 7, 2024
When setting up a new Google App campaign which three settings must be made at the campaign level?
September 7, 2024
George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
September 7, 2024
You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
September 7, 2024
An eCommerce app received 500 installs resulting in $1000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
September 7, 2024
What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
September 7, 2024
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
September 7, 2024
What are the three tracking solutions for Google App campaigns?
September 7, 2024
Where do users spend the most time when on mobile devices?
September 7, 2024
Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
September 7, 2024
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
September 7, 2024
Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
September 7, 2024
How do humans and machines work as an effective team when running Google App campaigns?
September 7, 2024
Why should companies with physical locations embrace app usage?
September 7, 2024
What are the two main marketer objectives for app promotion?
September 7, 2024
What are the two key components of a high-quality app experience?
September 7, 2024
A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
September 7, 2024
Why is conversion tracking critical for Google App campaigns?
September 7, 2024
What should you keep in mind when selecting events to measure in a Google App campaign?
September 7, 2024
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
September 7, 2024
An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
September 7, 2024
Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
September 7, 2024
Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
September 7, 2024
A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
September 7, 2024
Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
September 6, 2024
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
September 6, 2024
Which of these companies would be ready to start a Google App campaign focused on in-app actions?
September 6, 2024
Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
September 6, 2024
Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
September 6, 2024
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
September 6, 2024
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
September 6, 2024
Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
September 6, 2024
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
September 6, 2024
When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
September 6, 2024
Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
September 6, 2024
What impact has machine learning made on the marketing industry?
September 6, 2024
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
September 6, 2024
A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
September 6, 2024
What are the two most common reasons a finance company might choose to promote its app?
September 6, 2024
What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
September 6, 2024
In what way do Google App campaigns simplify the ad creation process?
September 6, 2024
What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
September 6, 2024
Which two options are benefits of using Google Analytics for Firebase? (Choose two)
September 6, 2024
Which statement summarizes a Google App campaign?
September 6, 2024
Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
September 6, 2024
A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
September 6, 2024
Which task could the Market Finder by Google tool help with?
September 6, 2024
The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
September 6, 2024
You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
September 6, 2024
How can Explanations be used to help improve campaign performance?
September 5, 2024
A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
September 5, 2024
What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
September 5, 2024
A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
September 5, 2024
Which three Search features work together to drive performance in a fully AI-powerd strategy?
September 5, 2024
Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
September 5, 2024
A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
September 5, 2024
What is the value of running a true A/B test with campaign experiments?
September 5, 2024
Which of the following is considered a best practice when creating a campaign experiment?
September 5, 2024
An online retailer has a goal of increasing the value they see from their Search campaigns and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
September 5, 2024
What’s a strong example of a business objective that is required when adopting an AI-powered solution?
September 5, 2024
What’s a benefit of negative keywords?
September 5, 2024
Which match type is the default match type to which all keywords are assigned?
September 5, 2024
What’s a best practice to follow when creating a Performance Max campaign?
September 5, 2024
What’s a benefit of using broad match keywords?
September 5, 2024
How can a Performance Max campaign find new consumers for an advertiser?
September 5, 2024
A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
September 5, 2024
What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
September 5, 2024
What are two key benefits of using the Insights page? (Choose two.)
September 5, 2024
A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
September 4, 2024
What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
September 4, 2024
What’s an example of a metric used to measure value?
September 4, 2024
Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
September 4, 2024
Which marketing behavior can benefit from AI? (Choose three.)
September 4, 2024
Posted inGoogle Ads - Measurement Certification

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

App installs Purchase Pageview Lead
Continue Reading
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

In terms of advertising what’s attribution?

Determining how much credit each step of a process should receive Determining how much cost each channel requires Determining the cost of each asset used in a marketing campaign Determining…
Continue Reading
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

What does Google Analytics 4 refer to as interactions on a website or app?

Incident Goal Conversion Event
Continue Reading
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

Which of the following describes the criteria for store visits conversion tracking?

Which of the following describes the criteria for store visits conversion tracking? Store visits conversion tracking is available in all countries and regions as long as it's not a sensitive…
Continue Reading
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

How are incrementality experiments different from A/B experiments?

How are incrementality experiments different from A/B experiments? They determine the impact of ads on a consumer's decision to convert or not. They measure the relative effectiveness of different versions…
Continue Reading
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

A business owner wants to use Google Ads to advertise their website. They're considering using one of the available Smart Bidding strategies that Google offers. Which of the following is…
Continue Reading
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

App installs Purchase Pageview Lead
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

In terms of advertising what’s attribution?

Determining how much credit each step of a process should receive Determining how much cost each channel requires Determining the cost of each asset used in a marketing campaign Determining…
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

What does Google Analytics 4 refer to as interactions on a website or app?

Incident Goal Conversion Event
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

Which of the following describes the criteria for store visits conversion tracking?

Which of the following describes the criteria for store visits conversion tracking? Store visits conversion tracking is available in all countries and regions as long as it's not a sensitive…
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

How are incrementality experiments different from A/B experiments?

How are incrementality experiments different from A/B experiments? They determine the impact of ads on a consumer's decision to convert or not. They measure the relative effectiveness of different versions…
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

A business owner wants to use Google Ads to advertise their website. They're considering using one of the available Smart Bidding strategies that Google offers. Which of the following is…
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

What report can help show the duration between a user’s first exposure and their subsequent conversion?

What report can help show the duration between a user's first exposure and their subsequent conversion? The navigation report The time lag report The seasonality report The change history report
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

How does experimentation contribute to a best-in-class measurement approach?

How does experimentation contribute to a best-in-class measurement approach? Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. Experiments are a way to validate…
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion Conversion value-per-click Cost-per-conversion Conversion rate Conversion value-per-cost
Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: "restaurant tuscany," "restaurant florence,"…
Posted by Thera Ajay September 11, 2024

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Recent Posts

  • A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
  • In terms of advertising what’s attribution?
  • What does Google Analytics 4 refer to as interactions on a website or app?
  • Which of the following describes the criteria for store visits conversion tracking?
  • How are incrementality experiments different from A/B experiments?

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Posted inGoogle Ads - Measurement Certification

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

In terms of advertising what’s attribution?

Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

What does Google Analytics 4 refer to as interactions on a website or app?

Posted by Thera Ajay September 11, 2024
Posted inGoogle Ads - Measurement Certification

Which of the following describes the criteria for store visits conversion tracking?

Posted by Thera Ajay September 11, 2024

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